How about the Verona Electronic Cigarette Exhibition in Italy?

The Verona E-cigarette Exhibition in Italy is worth a visit. It attracts more than 30,000 visitors and 300 exhibitors every year, covering the entire industry chain such as e-liquid and equipment. The exhibition provides 50+ industry salons to help companies expand their network and reach cooperation agreements with European retailers. In 2023, RELX achieved a 35% increase in sales in the European market through the exhibition, which is suitable for companies and individuals who want to enter the European market or grasp industry trends.

 

1. Global brands gather

The Verona E-cigarette Exhibition in Italy is an international event in the e-cigarette industry, bringing together the world's top brands and emerging companies. The 2023 exhibition attracted more than 300 exhibitors, including well-known brands from the United States such as JUUL and PAX, and leading Chinese brands such as RELX and Yueke, which occupy an important share in the global market. For example, JUUL's market sales in 2022 reached US$2.5 billion, while RELX shipped more than 50 million units worldwide in the same year. This data directly reflects the industry influence of these brands, and also provides visitors with the opportunity to directly contact market-leading technologies and products.

The exhibition not only displays finished devices, but also covers products and services of the entire industry chain, including e-liquid, chips, shell materials and other segments. Taking chips as an example, VOOPOO exhibited its new generation of GENE TT chips, which has a 40% improvement in power stability compared to the previous generation, and the ignition response speed has been shortened from 0.03 seconds to 0.001 seconds. This technological breakthrough directly affects the user experience and makes the device operation smoother. For e-cigarette retailers, understanding these technical differences helps to choose products that better meet consumer needs, thereby increasing sales conversion rates.

In addition to the products themselves, the exhibition also provides rich data exchanges and business opportunities. For example, at the 2023 exhibition, RELX announced a new marketing policy for the European market, offering agents a 15% price discount and requiring a single purchase of 1,000 pieces. This strategy not only reduces the operating costs of agents, but also helps brands expand further in the European market. Exhibitors can also connect with distributors in different regions of the world through the exhibition. For example, the annual sales of the German e-cigarette retail market has exceeded 800 million euros, but nearly 60% of the demand has not been met by local brands, which provides huge space for overseas brands to enter.

2. Industry trend release

The Verona E-cigarette Exhibition in Italy is not only a stage for product display, but also an important platform for the release of global e-cigarette industry trends. At the 2023 exhibition, an authoritative market research company shared a set of data: the global e-cigarette market size will grow from US$22 billion in 2022 to US$27 billion in 2023, with an annual growth rate of 22.7%. Behind this rapid growth, the main driving force is the continued expansion of market demand in North America and Europe. For example, the number of e-cigarette users in the North American market in 2023 has exceeded 18 million, of which more than 45% choose closed e-cigarette devices, showing a trend of consumer preferences shifting to higher-tech devices.

The exhibition also focused on the evolution of e-liquid formulation technology. Data shows that the global e-cigarette oil market will be worth about $8 billion in 2023, of which nicotine salt formula oil will account for 50% of the market, up from 35% in 2022. This formula is popular because it can significantly reduce the irritation of inhalation. RELX showcased a new nicotine salt oil with a nicotine purity of 99.9%, 15% higher than that of traditional oils, and a 40% improvement in user experience satisfaction in experiments. This technological innovation provides retailers and consumers with a better choice and also guides the future development direction of the industry.

The exhibition also explored the trend of sustainable development, especially the growth of reusable products. According to exhibition data, the global market share of reusable e-cigarette devices will rise from 20% in the previous year to 30% in 2023, and is expected to exceed 50% by 2025. An Italian brand showcased a new rechargeable device with a battery life of 1,000 charges and discharges, about 300 more than ordinary devices. This not only extends the use time of the product, but also reduces the long-term use cost of the user, which is in line with the current mainstream trend of environmentally friendly consumption.

 

3. High-quality personal network

The Verona Electronic Cigarette Exhibition in Italy is an important platform for establishing a high-quality personal network in the electronic cigarette industry. Data show that the 2023 exhibition attracted professional visitors from more than 92 countries and regions around the world, with a total number of visitors reaching 30,000, of which 70% were corporate executives, purchasing managers and industry decision makers. Compared with ordinary industry exhibitions, the visitor group here is more focused on high-level business cooperation. For brands or individuals who want to expand their business, they can directly connect to the core resources of the industry and greatly improve the efficiency of cooperation. For example, at the 2023 exhibition, RELX's European agent signed a regional distribution contract with a total amount of US$20 million through on-site negotiations at the exhibition, providing a solid foundation for its expansion in the European market.

The exhibition also provides an opportunity for cross-regional exchanges for companies of different sizes, especially an ideal place for small and medium-sized enterprises to find global partners. According to data, 45% of the companies participating in the exhibition in 2023 are from small and medium-sized enterprises, and the total amount of cooperation agreements signed by these companies at the exhibition reached 400 million US dollars. One typical case is that a local German e-cigarette retailer found a Shenzhen e-liquid supplier through the exhibition. The supplier's product price is 15% lower than that of local European manufacturers, while the quality meets the same standards, which directly helps it reduce operating costs and improve market competitiveness.

The business event design of the exhibition also provides more opportunities for building connections. For example, the organizer arranged more than 50 industry salons and technology sharing sessions in 2023, which attracted more than 5,000 professional visitors. At a roundtable forum on sustainable development trends, three companies from the United States, Italy and China jointly announced a multinational environmental protection project, which is expected to reduce about 1,000 tons of e-cigarette waste in the next three years.

 

4. Experience cutting-edge technology

The Verona E-cigarette Exhibition in Italy is a showcase for e-cigarette technology innovation. Every year, a large number of new technologies and new products are unveiled, attracting the attention of global industry experts and consumers. At the 2023 exhibition, more than 30% of exhibitors launched electronic cigarette devices and accessories with the latest technology. For example, the American brand JUUL displayed a new smart device equipped with real-time data monitoring function, which can record the user's smoking frequency and e-liquid consumption. Compared with traditional devices, this technology can help users manage their usage habits more scientifically, improve user satisfaction by 25%, and greatly enhance the technological sense of the device.

In terms of chip technology, participating brands have demonstrated technological breakthroughs. For example, the new generation of GENE TT 3.0 chips launched by VOOPOO has shortened its ignition response time from 0.01 seconds of the previous generation to 0.001 seconds, and the power output stability has increased by 50%. This chip upgrade not only brings users a smoother smoking experience, but also significantly improves the life and durability of the device. After trying it out, a visitor said that this instant response design makes the e-cigarette experience close to traditional cigarettes, which is easier to be accepted by novice users. This chip also supports intelligent temperature control function, which can automatically adjust the temperature according to the type of e-liquid, reducing the consumption of e-liquid by 20% and improving the overall efficiency of use.

In addition to equipment, the exhibition also showcased new e-liquid and atomizer technologies. For example, a local Italian manufacturer demonstrated a new nano-atomization technology that successfully increased the fineness of smoke particles by 35% by reducing the diameter of the atomization hole from 0.5 mm to 0.1 mm. This technology has been highly praised by users during trials, especially for users who are accustomed to high nicotine salt concentration e-liquids. Smaller particles can significantly reduce throat irritation, thereby improving the comfort of inhalation. This type of innovation not only reflects the progress of technology, but also provides a new direction for the future development of the entire industry.

The exhibition also set up multiple interactive experience areas so that visitors can intuitively feel the changes in technology to e-cigarettes. For example, RELX launched a smart device equipped with odor recognition technology, which can adjust the atomization effect in real time by detecting the components in the smoke. This technology attracted more than 5,000 people to try it on site, and each visitor was able to see the changes in usage data and experience different smoking modes through personalized settings.

 

5. European market window

The Verona E-cigarette Exhibition in Italy is the best window to gain an in-depth understanding of the European e-cigarette market, covering comprehensive information from market demand to distribution channels. According to data from 2023, the size of the European e-cigarette market has reached 9 billion US dollars, an increase of 18% year-on-year. Among them, the United Kingdom and France are the largest consumer markets, accounting for 25% and 20% of the total sales in Europe respectively, while the German market also ranks first with a share of 15%. At the exhibition, exhibitors provided diversified products in response to the differences in demand in different national markets. For example, French consumers prefer closed system devices, accounting for more than 60% of sales in 2023, while the German market prefers open systems, accounting for about 55%. Through the exhibition, retailers and manufacturers can formulate more precise product strategies for these market segments.

The exhibition is not only a place for market data release, but also provides practical guidance for brands to enter the European market. For example, at the 2023 exhibition, RELX announced its new distribution strategy in the European market, and achieved channel sinking by cooperating with local agents in Italy and Spain. This move directly promoted the growth of RELX's sales in the European market, especially in Spain, where its sales increased by 35% in three months. The exhibition also showcased the potential of some emerging markets. For example, the e-cigarette markets in Poland and the Czech Republic grew by 25% and 22% respectively, becoming one of the fastest growing regions in the European market. Exhibitors can directly connect with dealers in these regions through the exhibition and quickly enter the local market.

For small and medium-sized enterprises and emerging brands, the Verona E-cigarette Exhibition is an important starting point for entering the European market. Data shows that in 2023, more than 40% of exhibitors are from start-ups, and 30% of them have successfully found European distribution partners through the exhibition.