The sales volume of Electronic cigarette in the United States has increased by nearly 50% in three years, and the industry pattern may be reshaped

Jul 25, 2023

According to U.S. CDC data, the sales volume of Electronic cigarette in the United States increased from 15.5 million cigarettes in January 2020 to 22.7 million cigarettes in December 2022, an increase of nearly 50% in three years, with one-time sales exceeding cartridge replacement; KT&G has added two sets of HNB production facilities to its Korean factory, with an expected production capacity of nearly 10 billion cigarettes next year. Deppon Securities pointed out that the one-time Electronic cigarette market showed explosive growth, with more than half of the U.S. one-time Electronic cigarette market share, and the industry pattern is ushering in a reshaping. Related concept stocks: Simore International (06969), China Tobacco Hong Kong (06055), and Huabao International (00336).

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According to the Centers for Disease Control and Prevention (CDC) data, the total number of Electronic cigarette brands in the United States continues to grow. From January 2020 to December 2022, the total number of Electronic cigarette brands in the United States market increased by 46.2%, from 184 to 269.
By category, from January 2020 to December 2022, the sales of cartridge changing Electronic cigarette decreased from 75.2% to 48.0%, and the sales of disposable Electronic cigarette increased from 24.7% to 51.8%, surpassing cartridge changing Electronic cigarette. Among them, the sales volume of Electronic cigarette with non tobacco flavor grew fastest; Mint flavor plays a leading role in the market of pre loaded cigarette bombs, and fruit and candy flavors play a leading role in the market of disposable Electronic cigarette.
In terms of sales, the data shows that from May 2022 to December 2022, the total sales of Electronic cigarette in the United States will decline by 12.3%, but compared with the beginning of 2020, the sales will still be millions of dollars higher. CDC attributed the decline in sales to a number of factors, including the efforts of the health department to regulate the sales of Electronic cigarette, as well as other factors, such as "the surge of large number of one-time Electronic cigarette", and this data is limited to the sales performance of traditional physical retailers, Maybe the sales did not actually decline, but were transferred to other channels, such as online orders and Electronic cigarette stores not included in the company's sales data.

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From the perspective of market space, the global tobacco market is approximately $1 trillion, with less than 10% represented by new types of tobacco, such as atomized tobacco (which releases nicotine by heating tobacco oil through atomizers, which is popular in Europe and America) and heated tobacco (which releases nicotine through low-temperature heating of tobacco flakes, which has a high degree of reduction and is popular in Asia). Among global smokers, the penetration rate of European and American Electronic cigarette is 10-30%.