What procedures are required for selling e-cigarettes in the United States?
Apr 28, 2024
To sell e-cigarettes in the United States, businesses first need to obtain relevant state or local business licenses. In addition, it is necessary to comply with FDA product standards, advertising regulations, and reporting and recording requirements. Taxation and tariffs are also key considerations, including state taxes and import tariffs. Furthermore, the product needs to meet safety standards for ingredients, packaging labels, batteries, and chargers. The license needs to be renewed annually and adapted to new regulations.

Application for Electronic Cigarette Business License
Application process
The electronic cigarette industry in the United States is mainly regulated by the Food and Drug Administration (FDA). Merchants first need to register their company and submit detailed information about the products they sell for FDA review.
Registering a company: Register a company in the state where you wish to conduct business.
Submit product list to FDA: Provide detailed product information, such as ingredients, sources, and production processes.
Waiting for approval: The FDA will evaluate the product and decide whether to approve it.
Continuous supervision after obtaining permission: Regularly update product information to the FDA and comply with all relevant regulations.
Required materials
In order to obtain the e-cigarette business license, merchants need to submit the following materials:
Company registration certificate and tax information
Detailed product description, including ingredients, production process, and source
Product labels and packaging samples
If it involves imports, relevant import certificates and documents need to be provided
Cost and approval duration
The cost and approval time may vary depending on the product type and application details. Normally:
Cost: The basic registration fee for FDA is approximately $1000, but the specific cost depends on product complexity and other factors.
Approval time: Typically, it takes 3-6 months from submitting the application to obtaining permission. But if there are issues with the product or information, the approval process may be longer.

FDA regulatory requirements
Product standards
The FDA has strict standards for electronic cigarette products to ensure their safety and effectiveness. These standards include:
Ingredient List: All products must provide a complete list of ingredients, specifying all the substances they contain.
Production process: Electronic cigarettes and their atomization liquids must be produced in a controlled and clean environment to ensure product quality.
Nicotine concentration: The nicotine content in the product must be within the prescribed safe range.
Advertising and Promotion Regulations
The FDA also has clear regulations on the advertising and promotion of electronic cigarettes, including:
Health claims: Advertisements cannot contain unverified health claims or direct comparisons with traditional cigarettes.
Youth market: Advertising should not target minors, nor should it contain any content that may attract minors.
Advertising Review: All advertisements and promotional materials must be submitted to the FDA for review before publication.
Reporting and Record Requirements
To ensure the continuous safety and compliance of electronic cigarette products, the FDA requires merchants to provide regular reports and records:
Sales data: Merchants need to regularly submit their sales data in order for the FDA to understand market trends.
Adverse Event Reporting: Any adverse health events related to the product must be reported to the FDA.
Update records: If there are changes in product ingredients, production processes, or other key information, merchants must update the FDA in a timely manner.
Tax and tariff issues
Electronic cigarette tax calculation
In the United States, taxes on e-cigarettes are usually collected by state and local governments, rather than the federal government. The tax rates may vary in each state. The following are the general steps for calculating taxes and fees:
Determine tax states: Firstly, you need to determine in which states your product will be sold, as tax rates may vary in each state.
Find specific tax rates: Then, find the specific tax rates for the target sales state. These tax rates are usually calculated based on the selling price, unit, or nicotine content of the product.
Calculate Total Tax: Based on your sales forecast and tax rates in each state, calculate the total tax payable.
Import tariffs
If you plan to import e-cigarettes from abroad to the United States, you need to understand the tariff issues related to imports. Here are some key points:
Product classification: Firstly, you need to classify your products correctly, as different product classifications may have different tariff rates.
Search for tariff rates: Once the product classification is determined, you can search for relevant tariff rates. This is usually calculated based on a certain percentage of the product value.
Declaration and Payment: When the product enters the United States, you need to declare and pay the relevant tariffs to the U.S. Customs and Border Protection (CBP).
Product quality and safety standards
Composition disclosure
The United States requires complete transparency in the composition of electronic cigarette liquids. Both manufacturers and distributors need to:
List all ingredients: this includes nicotine, food grade ingredients, spices, and any other additives.
Nicotine concentration: The concentration of nicotine must be indicated on the product, usually in mg/ml.
Public laboratory test results: Some states require the disclosure of laboratory test results for products to prove that there are no harmful substances in the products.
Packaging and labeling
The packaging and labeling of electronic cigarettes need to meet specific safety and information disclosure standards:
Child protective packaging: In order to prevent children from ingesting, all electronic cigarette liquids must use child protective packaging.
Health warning: There must be a warning on the label about nicotine addiction and other potential health risks.
Production date and batch number: For easy tracking and recall, each product should be labeled with the production date and batch number.
Battery and charger requirements
Due to the involvement of batteries and chargers in e-cigarettes, they also need to meet specific safety standards:
Battery specifications: The batteries used in e-cigarettes must comply with specific specifications and safety standards to prevent overheating, explosion, or leakage.
Charger standards: Chargers also need to comply with specific design and manufacturing standards to ensure compatibility and safety with the batteries of e-cigarettes.
Clear guidelines: The product should come with clear guidelines on how to safely charge, store, and handle batteries.
Annual review and updates
License renewal
In the United States, e-cigarette licenses often require regular renewals. Here are some key steps and suggestions:
Check the renewal date: Make sure to know the expiration date of your license to avoid any interruptions.
Submit necessary documents: According to state or local requirements, submit renewal applications and necessary documents in advance.
Pay renewal fees: Most state and local governments charge for license renewal to ensure timely payment.
Adaptation to new regulations
With the development of the electronic cigarette industry, regulations will also be constantly updated. To ensure that your business always complies, you need to:
Continuous monitoring: Regularly check the FDA and relevant state government websites to ensure that you are promptly informed of all new regulations or policy changes.
Participating in industry organizations: Joining electronic cigarette industry organizations or associations can help you stay up-to-date with new regulatory changes.
Internal training: When new regulations or standards arise, ensure that your team receives training to ensure complete understanding and compliance with the new regulations.







