Electronic Cigarette Ushers in Better

According to the World Health Organization, out of the global population of 7.5 billion, the number of smokers has reached 1 billion.
Among them, the number of Chinese smokers ranks first in the world with a figure of 287 million, surpassing the total number of smokers in the top ten countries combined.
Meanwhile, in terms of consumption, China's cigarette consumption accounts for 44% of the global total, which is a trillion dollar market.
The emergence of Electronic cigarette has stirred the already stable Red Sea market, and the wide market space of the track is enough to breed the next super unicorn, because at present, the penetration rate of Electronic cigarette in China is only 1.2%.
From the red ocean market to the blue ocean market, with a trillion dollar growth potential, this industry growth and development expectation is enough to become the expectation of capital for expected speculation, which is the initial logic of industry development.
While Electronic cigarette itself is not a high threshold industry, the technology and production of the core part atomizer have long been mastered and conquered by Chinese enterprises.

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In Shajing District, Shenzhen, China, there is a complete industrial chain. On this assembly line, 95% of the world's Electronic cigarette are delivered.
At that time, there was a saying that a brand of Electronic cigarette could be created with 5 million yuan, and Electronic cigarette could enter the market as an "electronic product" by simply negotiating an order with the upstream manufacturer and pasting its own brand.
So the capital started the investment boom in the Electronic cigarette industry. One after another, new brands sprang up, which was called the "thousand cigarettes war" at that time.

High demand and fast frequency are the characteristics of Electronic cigarette as a consumer product. In any scenario, once the cigarettes are finished, it is the core demand of consumers to be able to purchase Electronic cigarette as easily as a pack of ordinary cigarettes.
Take a leading domestic Electronic cigarette enterprise as an example. Benefiting from the advance offline channel layout, it quickly seized the market. According to the data of the brand, its market share in the Electronic cigarette industry reached 62.6%.
The blocking of online channels has led to the closure of enterprises without financial strength or brand effect, and industry resources can only be concentrated towards top enterprises, which is the basic law of industry development.
At present, the above-mentioned leading enterprises have collaborated with 110 authorized distributors, with over 5000 specialty stores and over 100000 retail stores. They plan to invest a total of 600 million yuan in the next three years to expand 10000 specialty stores.
But this did not dampen the enthusiasm of other players. On the contrary, more and more businesses are accelerating their offline layout, thereby increasing brand influence and ultimately turning their own brand into a consumer habit.
Because what they want to compete for is not the stock market, but the incremental market of Electronic cigarette penetrating traditional cigarettes.

The core of competition lies not in the integration of the industrial chain or the iteration of atomizer technology, but in capturing the hearts of consumers.
Marlboro, the world's largest tobacco brand, has been deeply rooted in the hearts of the people through the image of the cowboy tough guy in the western United States, deeply bound with its products, radiated around the world, and became the leader of global tobacco.
The American magazine Capitalist once interviewed why smokers prefer to choose Marlboro. They believed that Marlboro would bring them a sense of Superiority complex in image, which is the charm of brand culture. However, Electronic cigarette industry has not yet bred enterprises with unique and distinctive corporate culture image.
At present, Marlboro accounts for 47% of the market share of American traditional tobacco, and there are still players such as Newport, Camel, and Pomai behind. Through the subtle differences in their tastes and price stratification, of course, VAPME AIR GATE 12000 can occupy a place in the market.
The same is true for the Electronic cigarette industry. Juul is the market leader, but Vuse, Blu, Logic and other players still closely follow.
How to create differentiated products that can bring sustainable cash flow based on personalized taste customization and price stratification strategy of head players, combined with the inculcation of brand cultural image, will be the direction that Electronic cigarette manufacturers strive to pursue.

The atomizer, tobacco oil, and all accessories are non monopoly, and there is no ecology. At this stage, they can be solved through outsourcing. With the increasing scale of the industry and the acceleration of industrial promotion, the integration of Electronic cigarette manufacturers' supply chain will be an inevitable result. I believe that the disposable Electronic cigarette VAPME AIR GATE 12000 will give you a better way.
But before that, what is more crucial is that they need to firmly hold consumers in their hands.