Net Revenue Growth Of Empire Brand New Tobacco Products

According to the company's five-year strategy, we adhere to a customer-centric approach, increase investment in key areas, and make progress in both combustible tobacco products and new tobacco product operations, "said Stefan Bomhard, CEO of Imperial Brands, in a statement

In terms of combustible tobacco products, the Imperial brand pays more attention to brand building and marketing to ensure that its share in key markets has increased. In terms of new tobacco products, the Imperial brand has accelerated the pace of launching new products, with its heated cigarette Pulze and iD performing well in the Czech and Greek markets, and subsequently launching this series of products in the Portuguese, Hungarian, and Italian markets; Launched electronic cigarette device Blu2.0 in the French and British markets successively; Increase the flavor of nicotine bag Zone X and successfully introduce Zone X into the Norwegian market.

Looking ahead, we are fully capable of achieving our goals in the next stage of the five-year strategy. The macroeconomic environment we face is becoming increasingly challenging, and fortunately, the investments and actions we have taken in the first two years have laid a solid foundation for development. We will continue to work hard to improve financing, promote transformational development, and achieve sustainable performance growth, "said Bomhad.