Won Nearly 20 International Top Design Awards

With the introduction of policies and rules related to e-cigarettes, standardized management and guidance have been carried out for the industry from the aspects of quality and safety, technological innovation, market supervision, etc., and the threshold of e-cigarette industry has been raised to a considerable height. Many small and medium-sized e-cigarette brands that lack core technology have been gradually eliminated under multiple rounds of policy adjustments. Leading enterprises in the industry also continue to promote industrial upgrading through technological innovation. Under this background, the importance of intellectual property rights in the industry has been increasing.

Among them, design patents, as an important supporting system to break the shackles of product homogenization, have also been valued by leading enterprises. Statistics show that head brand Yueke has initiated no less than two design patent lawsuits from 2020 to 2022, and successfully defended its rights; Moti magic flute has also gained a lot from actively participating in the international top design competition, and has won nearly 20 international top design awards, which is behind the brand's continuous investment in the team's design ability.

According to the data, moti has won the green product award in Germany, Muse Design Award in the United States, DNA Design Award in France, a 'desingaward International Design Award in Italy, spark awards spark International Design Award and so on since 2020, which has been brilliant in many design competitions.

At present, the e-cigarette industry is in a critical period of compliance development and transformation, and head brands are racing against time from all dimensions to build their own competitive barriers. Intellectual property protection, as an important supporting system to promote the innovation and development of the industry, will play a more active and important role in the future. Design patents, as an important breakthrough direction to break the shackles of product homogenization, will gradually be valued by industry brands. It is believed that brands with outstanding design ability in the industry such as moti magic flute will also continue to maintain their design patent weight, and the trend of intellectual property competition of Chinese e-cigarette brands will become more and more obvious.