Renault's Vuse e-cigarettes continue to occupy a leading position in the US market

As of now, Vuse has a market share of 42.3% in the US e-cigarette market, followed by Juul accounting for 25.6%, NJoy accounting for 2.8%, and the e-cigarette brand blu ecigs of Fontem Ventures, a subsidiary of the Imperial brand, accounting for 1.3%.

In the past 12 months, consumer demand for tobacco products has fluctuated due to the impact of inflation and rising cigarette prices. In recent months, due to the risk of Juul e-cigarettes being delisted and Juul's bankruptcy filing, Vuse's market share has accelerated.