What Information Did The Largest Tobacco Exhibition in North America Reveal About The E-cigarette Market?

On January 29, 2024, the world's second largest e-cigarette market, the UK, announced a ban on the sale of disposable e-cigarettes, which caused a sensation in the industry and plunged the UK market into pessimism. However, just two days later, the world's largest market, the United States, held a grand TPE24 tobacco exhibition on the other side of the Atlantic. This exhibition brings together over 200 e-cigarette companies and showcases the innovation and vitality of the US market on site.
New products: mainly based on touch screen, large mouth count, and pure oil
As the world's largest market, the United States is not only a benchmark for the e-cigarette industry, but also the market with the highest innovation activity in e-cigarettes, playing a leading role in the development of the global market. At this exhibition, the new products launched by e-cigarette companies fully demonstrate the characteristics of the US market - rich and diverse products, unlimited creativity.
One month before the exhibition, the e-cigarette brand RabBeats released the industry's first touchscreen e-cigarette on its dealer website and announced that the product would make its debut on TPE24. Once exposed, this product immediately attracted widespread attention in the industry. At the TPE24 tobacco exhibition a month later, not only RabBeats, but also many other well-known brands have launched their own touch screen e-cigarettes, such as Lost VAPE, IJOY, etc.
Full screen, fast charging, 20000 ports - TPE24 officially opens, with highlight products to be seen first
Touchscreen e-cigarettes have undoubtedly become the first most innovative and leading new product to be introduced in 2024. However, this innovative product has not yet been validated in the retail market. Unlike this, the product that laid the foundation for this development trend - GEEKBAR's popular large screen electronic cigarette - has received positive feedback in the market, attracting many manufacturers to follow up. Therefore, at this exhibition, most manufacturers brought large screen e-cigarettes, making them the most mainstream products.
In addition to innovative appearance, the number of e-cigarettes in the United States is also constantly increasing. At the beginning of 2023, the number of large mouth e-cigarettes in the US market was generally between 5000 and 7000, but by mid-2023, thanks to "dual emission" technology, large mouth e-cigarettes could easily exceed 10000. From the observation of this exhibition, there has been a new breakthrough in the number of e-cigarettes sold - some companies brought 25000 to 30000 e-cigarettes to the exhibition, and Koner's brand Olit released a 30000 pack product with a high oil content of 40ML. In addition, MOTI and GEEKBAR have also launched products with a population of 20000.
In addition, in November 2023, Canadian brand NVZN broke through the technology of easy oil leakage in transparent oil silos and launched "pure oil" (transparent oil silos) products. This innovative product has also attracted widespread attention in the industry, and pure oil products are gradually emerging. At the TPE24 exhibition, the well-known UK disposable e-cigarette brand SKE showcased pure oil products, further highlighting this innovative trend.
Dealer: Not very optimistic about the long-term development of large screen e-cigarettes
The US e-cigarette market has always been very competitive, and one of the most competitive aspects is cooperation with distributors. The dealer revealed that product design is also an important consideration when selecting products. A good product is crucial in terms of appearance and grip. In addition, he emphasized that the product not only needs to ensure good quality and taste, but also needs to focus on marketing. He believes that even if the product is good, it is difficult to succeed in the market without sufficient marketing promotion. Providing free use at exhibitions is considered an effective promotion strategy.
When it comes to large screens and touch screen e-cigarettes, some dealers have stated that although these products are currently popular, due to their larger devices and higher prices, the market may gradually return to basic e-cigarettes.
At this exhibition, multiple UK disposable e-cigarette brands such as SKE, ELUX, GOLD BAR, etc. also participated, starting their exploration of the US market. Due to the eve of the exhibition, the UK has banned disposable e-cigarettes.